Cal Poly Humboldt

A Message from Cal Poly Humboldt

November 18, 2022

Polytechnic Implementation Update: Brand Initiative Rollout

As the rollout of the Cal Poly Humboldt brand continues, we are excited to share that the new logos and Brand Guidelines are now available at In addition, updated Business Cards, Name Badges, and Stationery are now available to order from Marketing & Communications. There is no cost to departments for these items if ordered by February 14, 2023 and recommended quantities are on the order submission form.
To ensure consistency as we transition to the new brand identity, contact Marketing & Communications to review any items you plan to order, or for help placing orders and finding licensed vendors. Use of University or Athletics logos is subject to brand and licensing and trademark guidelines.
Over the last few months, we debuted the new Cal Poly Humboldt logo on hats and stickers, which were given out at College Colors Day; developed and distributed prospective student marketing collateral for more than 70 programs for Fall Preview; and trained more than 75 designated brand ambassadors on campus to use the various visual and verbal elements of the Cal Poly Humboldt brand platform and visual identity.
In addition, we are in full production on the main website redesign, which is set to launch during the Spring semester.
There is much more to come, and we appreciate your partnership and willingness to be positive brand ambassadors for Cal Poly Humboldt!
Frank Whitlatch
Vice President for University Advancement
Kristen Gould
Director of Marketing, Marketing & Communications
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