Supported by SimpsonScarborough’s marketing and communications expertise, we will build awareness of Humboldt on the national stage through a long-term branding initiative. This project will showcase our strengths, and will also capture the spirit of what makes Humboldt a special place to live, learn, and work. In raising our profile, we will attract new students and donors, better engage our alumni, create new opportunities for partnerships, and strengthen the pride among everyone who is part of the Humboldt State community.
This is the start of a multi-year effort that begins with extensive research and consultation with the campus community. Earlier this month, SimpsonScarborough representatives took an extensive tour of the campus and the local community. They also met more than 125 students, staff, and faculty with the intention of better understanding the University and how we represent ourselves. More conversations and outreach are planned for the coming months.